🔧 Technical SEO Audit

Comprehensive checklist to identify and fix technical issues affecting search performance

Audit Progress

0%

Audit Categories

🔍

Crawlability

8 checks
📄

Indexing

6 checks
⚡

Site Speed

10 checks
📱

Mobile

6 checks
🔒

Security

5 checks
🔗

Links

7 checks

🔍 Crawlability

Pending
  • robots.txt file exists and is valid High

    Check that robots.txt is accessible at /robots.txt and contains proper directives.

  • XML Sitemap is present and submitted High

    Verify sitemap.xml exists and is submitted to Search Console and Bing Webmaster Tools.

  • No important pages blocked by robots.txt High

    Ensure robots.txt isn't accidentally blocking CSS, JS, or important content pages.

  • Crawl budget is used efficiently Medium

    Check for faceted navigation, parameters, or duplicate content wasting crawl budget.

  • No orphan pages Medium

    Verify all pages have at least one internal link pointing to them.

📄 Indexing

Pending
  • Canonical tags are implemented correctly High

    Every page should have a canonical tag pointing to the preferred URL version.

  • No duplicate content issues High

    Check for www/non-www, HTTP/HTTPS, and trailing slash duplicates.

  • Meta robots tags are correct High

    Ensure no important pages have noindex tags accidentally applied.

  • Pagination is handled properly Medium

    Use rel=next/prev or view-all pages for paginated content.

⚡ Site Speed

Pending
  • Core Web Vitals pass High

    LCP < 2.5s, FID < 100ms, CLS < 0.1 for 75% of page loads.

  • Images are optimized High

    Use WebP format, proper sizing, and lazy loading for images.

  • CSS and JavaScript are minified Medium

    Reduce file sizes by removing whitespace and comments.

  • Browser caching enabled Medium

    Set appropriate cache headers for static resources.

  • GZIP compression enabled Medium

    Enable server-side compression for text-based resources.

📱 Mobile Optimization

Pending
  • Mobile-friendly test passes High

    All pages pass Google's Mobile-Friendly Test.

  • Viewport meta tag present High

    Meta viewport with width=device-width, initial-scale=1.

  • Touch targets are properly sized Medium

    Buttons and links are at least 48x48 pixels with adequate spacing.

  • No horizontal scrolling Medium

    Content fits within viewport without requiring horizontal scroll.

⚠️ Common Technical Issues

🔴 Broken Links (404 Errors)

Internal links pointing to non-existent pages hurt user experience and waste crawl budget.

Fix: Use Screaming Frog to find broken links and fix or redirect them.

🔴 Missing HTTPS

Sites without SSL certificates are marked "Not Secure" and may rank lower.

Fix: Install SSL certificate and redirect HTTP to HTTPS.

🟡 Slow Page Speed

Pages taking over 3 seconds to load have higher bounce rates.

Fix: Optimize images, enable caching, minify resources.

🟡 Missing Alt Text

Images without alt text miss accessibility and SEO opportunities.

Fix: Add descriptive alt text to all meaningful images.

🔵 Redirect Chains

Multiple redirects (A→B→C) slow down crawling and waste link equity.

Fix: Update redirects to point directly to final destination.

🔵 Mixed Content

HTTPS pages loading HTTP resources trigger browser warnings.

Fix: Update all resource URLs to use HTTPS.

🛠️ Audit Tools

🐸

Screaming Frog

Comprehensive site crawler for technical SEO audits.

Free / £199/yr
📊

Google Search Console

Official Google tool for indexing and performance.

Free
⚡

PageSpeed Insights

Analyze Core Web Vitals and speed metrics.

Free
📱

Mobile-Friendly Test

Check mobile usability of any page.

Free

📊 Audit Summary

0
Passed
0
Warnings
0
Failed
0
Pending

📥 Export Audit Results

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