Schema Types Reference | Structured Data Guide

📰 Article Schema

Essential

Description

Use Article schema for news articles, blog posts, and editorial content. It helps Google understand article metadata and can enable rich results like Top Stories and article carousels.

Best Use Cases

News articles and updates
Blog posts and guides
Research summaries
Educational content

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Beginner's Guide to Microdosing",
  "author": {
    "@type": "Person",
    "name": "Dr. Michael Chen"
  },
  "datePublished": "2026-01-15",
  "dateModified": "2026-01-20",
  "image": "https://example.com/image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Psilobase"
  }
}

❓ FAQPage Schema

Essential

Description

FAQPage schema displays question-and-answer pairs directly in search results. This can significantly increase click-through rates by providing immediate value to searchers.

Best Use Cases

FAQ pages and sections
Product questions
Common concerns addressed
Support documentation

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is microdosing?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Microdosing involves taking very small amounts..."
    }
  }]
}

📝 HowTo Schema

Recommended

Description

HowTo schema provides step-by-step instructions that can appear as rich results. Google may display each step, time required, and materials needed directly in search.

Best Use Cases

Tutorial guides
Preparation instructions
DIY processes
Step-by-step recipes

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Prepare Mushroom Tea",
  "totalTime": "PT30M",
  "step": [{
    "@type": "HowToStep",
    "name": "Grind mushrooms",
    "text": "Use a grinder to create fine powder..."
  }]
}

📍 BreadcrumbList Schema

Essential

Description

BreadcrumbList schema helps Google understand your site hierarchy. It replaces the URL in search results with a formatted breadcrumb trail, improving user navigation clarity.

Best Use Cases

All content pages
Category hierarchies
Product pages
Nested documentation

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://example.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Resources",
    "item": "https://example.com/resources/"
  }]
}

🏢 Organization Schema

Recommended

Description

Organization schema helps Google understand your brand identity. It can power Knowledge Panels and helps associate your content with your organization.

Best Use Cases

Homepage
About pages
Contact pages
Brand identity

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Psilobase",
  "url": "https://psilobase.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://twitter.com/mushroomportal",
    "https://facebook.com/mushroomportal"
  ]
}

📋 Schema Types Reference

Browse by Category

Essential Schema Types

📰 Article Schema

Description

Best Use Cases

❓ FAQPage Schema

Description

Best Use Cases

📝 HowTo Schema

Description

Best Use Cases

📍 BreadcrumbList Schema

Description

Best Use Cases

🏢 Organization Schema

Description

Best Use Cases

🔍 Rich Results Preview

📰 Article Rich Result

❓ FAQ Rich Result

🛠️ Validation Tools

Rich Results Test

Schema Markup Validator

Search Console

✅ Schema Implementation Checklist

📋 Required Properties

🔍 Validation Steps