🔑 Keyword Research Deep Dive

Master the art of finding profitable keywords for your content

📊 Types of Keywords

🎯

Head Keywords

"mushrooms"

1-2 words, very broad, high competition

📈 High Vol 🔥 High Diff
📋

Body Keywords

"psilocybin mushrooms"

2-3 words, moderate specificity

📊 Med Vol ⚡ Med Diff
🔍

Long-Tail

"how to microdose psilocybin mushrooms"

4+ words, highly specific, low competition

📉 Low Vol ✅ Low Diff
❓

Question Keywords

"what is microdosing?"

Who, what, when, where, why, how

🎤 Voice 📝 Snippet

🔄 Keyword Research Process

1

Seed Keywords

Start with broad topics related to your niche. These are your foundation keywords.

  • Brainstorm main topics
  • List your products/services
  • Check competitor main pages
  • Use Google autocomplete
2

Expand with Tools

Use keyword research tools to find variations, related terms, and questions.

  • Google Keyword Planner
  • Ahrefs Keywords Explorer
  • SEMrush Keyword Magic
  • AnswerThePublic
3

Analyze Metrics

Evaluate each keyword based on search volume, difficulty, and intent.

  • Search volume (monthly)
  • Keyword difficulty score
  • CPC value (commercial intent)
  • SERP features present
4

Filter & Prioritize

Select keywords that match your goals and are achievable to rank for.

  • Match search intent to content
  • Balance volume vs difficulty
  • Group by topic clusters
  • Prioritize quick wins
5

Map to Content

Assign keywords to specific pages and create a content plan.

  • One primary keyword per page
  • 3-5 secondary keywords
  • LSI/related terms
  • Question variations

📈 Key Metrics to Analyze

📊 Search Volume

Average monthly searches for a keyword. Higher isn't always better—focus on relevance.

0-100
Low
100-1K
Medium
1K+
High

🔥 Keyword Difficulty

How hard it is to rank in top 10. Based on backlinks and domain authority of ranking pages.

0-30
Easy
30-60
Medium
60-100
Hard

💰 CPC Value

Cost per click in Google Ads. High CPC = high commercial value keyword.

$0-1
Low
$1-5
Medium
$5+
High

🏷️ Keywords by Category

golden teacher mushrooms12K/mo
psilocybe cubensis8K/mo
penis envy mushrooms6K/mo
liberty cap mushrooms4K/mo
psilocybe azurescens2K/mo
magic mushroom types3K/mo
how to microdose15K/mo
microdosing psilocybin10K/mo
fadiman protocol5K/mo
microdosing benefits8K/mo
microdosing schedule3K/mo
stamets stack4K/mo
bad trip prevention5K/mo
shroom drug interactions3K/mo
trip sitter guide2K/mo
harm reduction psychedelics4K/mo
safe psychedelic use2K/mo
set and setting6K/mo
grow magic mushrooms20K/mo
mushroom cultivation12K/mo
agar work mushrooms4K/mo
bulk substrate3K/mo
fruiting conditions5K/mo
monotub tek6K/mo
psilocybin research8K/mo
psychedelic therapy10K/mo
psilocybin depression study5K/mo
MAPS psychedelic3K/mo
Johns Hopkins psilocybin4K/mo
clinical trials psychedelics2K/mo

🛠️ Keyword Research Tools

🔍

Google Keyword Planner

Official Google tool for search volume and keyword ideas

Free
🎯

Ahrefs

Comprehensive SEO tool with deep keyword data

📊

SEMrush

All-in-one marketing toolkit with keyword magic

❓

AnswerThePublic

Question-based keyword suggestions visualized

Freemium
🔮

Ubersuggest

Free keyword ideas and competitor analysis

Freemium
📈

Google Trends

Search trend data and seasonality insights

Free

🗺️ Keyword Mapping Template

Assign Keywords to Pages

Page Primary Keyword Secondary Keywords Search Intent
/microdosing/ microdosing psilocybin microdose, microdosing guide Informational
/species/golden-teacher golden teacher mushrooms golden teacher effects, potency Informational
/safety/harm-reduction harm reduction psychedelics safe use, trip safety Informational
/dosage-calculator psilocybin dosage calculator mushroom dose, calculate dose Transactional

✅ Keyword Research Checklist

🔍 Research Phase

  • Brainstorm seed keywords
  • Use 2-3 keyword research tools
  • Analyze competitor keywords
  • Find long-tail variations
  • Research question keywords
  • Check seasonal trends

📊 Analysis Phase

  • Check search volume
  • Evaluate keyword difficulty
  • Analyze SERP features
  • Determine search intent
  • Calculate traffic potential
  • Assess current rankings

🗂️ Organization Phase

  • Group by topic clusters
  • Map to existing pages
  • Identify content gaps
  • Prioritize by opportunity
  • Create keyword spreadsheet
  • Plan content calendar

📝 Implementation Phase

  • Add to title tags
  • Include in meta descriptions
  • Use in H1-H6 headings
  • Add to first 100 words
  • Optimize image alt text
  • Include in URL slug