📋 Content Audit Guide
Analyze and improve your website content for better SEO
🎯 Why Audit Content
Improve Rankings
Update weak content to boost search positions
Clean Up Site
Remove outdated or duplicate content
Find Gaps
Discover missing topics to cover
Better UX
Improve user experience with quality content
📂 Content Audit Actions
Keep
High-performing content that needs no changes
Update
Good content that needs refresh or expansion
Merge
Combine similar thin pages into comprehensive content
Delete
Remove low-value content hurting SEO
🔄 Audit Process
Inventory
Crawl site to list all pages
Collect Data
Gather metrics for each page
Analyze
Evaluate performance and quality
Categorize
Assign action to each page
Execute
Implement changes by priority
📊 Metrics to Track
📈 Traffic Metrics
- Organic traffic
- Total pageviews
- Unique visitors
- Traffic trend (up/down)
👤 Engagement Metrics
- Bounce rate
- Time on page
- Pages per session
- Scroll depth
🔍 SEO Metrics
- Keyword rankings
- Backlinks to page
- Internal links
- Indexation status
📋 Content Audit Spreadsheet Example
| URL | Traffic | Bounce | Words | Age | Action |
|---|---|---|---|---|---|
| /guide/complete-mushroom-guide | 12,500 | 42% | 3,200 | 6 mo | Keep |
| /species/golden-teacher | 5,200 | 55% | 1,800 | 18 mo | Update |
| /tips/growing-tip-1 | 120 | 85% | 350 | 24 mo | Merge |
| /old/outdated-info | 15 | 92% | 200 | 36 mo | Delete |
🛠️ Content Audit Tools
Screaming Frog
Crawling • Free/PaidCrawl your site to create full content inventory
Google Analytics
Analytics • FreeTraffic, engagement, and behavior metrics
Google Search Console
SEO • FreeRankings, clicks, and indexation data
Ahrefs
SEO • PaidBacklinks and organic keyword data
ContentKing
Monitoring • PaidReal-time content monitoring and alerts
Google Sheets
Spreadsheet • FreeTrack and organize audit findings