📋 Content Audit Framework

Systematically analyze and improve your website content

🔄 Audit Process

📥

Collect

Crawl site, export all URLs

📊

Analyze

Gather metrics and data

📏

Score

Rate each page quality

🏷️

Categorize

Keep, update, merge, delete

🚀

Execute

Implement improvements

📈 Key Metrics to Collect

📊

Organic Traffic

Monthly sessions from search engines

>500 Good
🔗

Backlinks

External links pointing to page

>10 Good
📝

Word Count

Total words on page

>1000 OK
⏱️

Time on Page

Average engagement time

>2min Good
↩️

Bounce Rate

Single-page session rate

>70% Bad
🎯

Conversions

Goal completions from page

Any = Good
📅

Last Updated

Content freshness

<1yr OK
🔍

Rankings

Keyword positions

Top 20 Good

📑 Audit Spreadsheet Template

URL Title Traffic Words Backlinks Last Updated Score Action
/microdosing/fadiman-protocol Fadiman Protocol Guide 2,450 2,800 45 2025-12 92 Keep
/safety/harm-reduction Harm Reduction Guide 1,200 1,500 22 2024-06 75 Update
/species/cubensis-1 Cubensis Overview 150 600 3 2023-11 42 Merge
/old/test-page Test Page 5 200 0 2022-03 12 Delete

🎯 Action Decision Matrix

✅ KEEP

  • High traffic (>500/mo)
  • Good backlinks (>10)
  • High engagement
  • Converting content
  • Recently updated

🔄 UPDATE

  • Declining traffic
  • Outdated information
  • Has backlinks worth keeping
  • Still relevant topic
  • Needs more depth

🔗 MERGE

  • Similar/duplicate topics
  • Thin content (< 500 words)
  • Low individual traffic
  • Combined would be stronger
  • Cannibalized keywords

❌ DELETE

  • Zero traffic (12+ months)
  • No backlinks
  • Irrelevant/outdated topic
  • Duplicate with better page
  • Cannot be improved

📏 Content Scoring System (0-100)

Traffic Performance 25 pts

  • 0-50 visits = 5 pts
  • 51-200 visits = 10 pts
  • 201-500 visits = 15 pts
  • 501-1000 visits = 20 pts
  • 1000+ visits = 25 pts

Content Quality 25 pts

  • <300 words = 5 pts
  • 300-700 words = 10 pts
  • 700-1500 words = 15 pts
  • 1500-2500 words = 20 pts
  • 2500+ words = 25 pts

Backlink Authority 25 pts

  • 0 backlinks = 0 pts
  • 1-5 backlinks = 10 pts
  • 6-15 backlinks = 15 pts
  • 16-30 backlinks = 20 pts
  • 30+ backlinks = 25 pts

Freshness & Engagement 25 pts

  • Updated <6 months = 10 pts
  • Updated <1 year = 5 pts
  • Bounce rate <50% = 5 pts
  • Time on page >2min = 5 pts
  • Has conversions = 5 pts

✅ Content Audit Checklist

📥 Data Collection

  • Crawl entire website
  • Export Google Analytics data
  • Export Search Console data
  • Get backlink data
  • Check word counts
  • Note last modified dates

📊 Analysis

  • Calculate content scores
  • Identify thin content
  • Find duplicate content
  • Check for cannibalization
  • Assess E-A-T signals
  • Review user engagement

🚀 Action Plan

  • Categorize all pages
  • Prioritize updates
  • Plan merges (301 redirects)
  • Schedule deletions
  • Create content calendar
  • Set review schedule