📋 Content Audit Checklist
Comprehensive content quality evaluation framework
Audit Progress
0%✅ Content Quality Checklists
E-A-T (Expertise, Authority, Trust)
0/10Author credentials displayed
Each article shows author name, qualifications, and expertise relevant to the topic.
Scientific citations included
Claims backed by peer-reviewed research with proper citations and links to sources.
Medical disclaimer present
Clear disclaimer that content is educational, not medical advice.
Last updated date shown
Content displays when it was last reviewed or updated.
Contact information available
Easy to find contact details for questions or corrections.
Privacy policy and terms present
Clear privacy policy and terms of use accessible from all pages.
Expert review mentioned
Content reviewed or fact-checked by qualified experts.
Transparent about limitations
Content acknowledges gaps in research or areas of uncertainty.
About page comprehensive
Detailed about page explaining site mission, team, and credentials.
External expert quotes
Quotes from recognized experts in the field add credibility.
Readability & Structure
0/10Flesch Reading Ease score 60+
Content is accessible to general audience (8th grade reading level).
Short paragraphs (2-3 sentences)
Content broken into scannable, digestible chunks.
Proper heading hierarchy
H1 → H2 → H3 structure followed logically throughout.
Bullet points and lists used
Key information presented in easy-to-scan list format.
Table of contents for long content
Pages over 1500 words include clickable table of contents.
No jargon without explanation
Technical terms defined or linked to glossary.
Active voice preferred
Writing is direct and engaging, minimizing passive constructions.
Key points highlighted
Important information emphasized with bold, boxes, or callouts.
Visual breaks every 300 words
Images, charts, or section breaks prevent text walls.
Conclusion/summary included
Articles end with clear summary or key takeaways.
On-Page SEO
0/10Title tag optimized (50-60 chars)
Unique, descriptive title with primary keyword near the beginning.
Meta description compelling (150-160 chars)
Engaging description with keyword and call-to-action.
Primary keyword in H1
Main target keyword appears naturally in the H1 heading.
Keyword in first 100 words
Primary keyword mentioned early in the content.
Internal links included (3-5)
Relevant links to other site pages with descriptive anchor text.
External links to authority sources
Citations to reputable external sources (research, institutions).
Image alt text descriptive
All images have meaningful alt text describing content.
URL is SEO-friendly
Short, descriptive URL with hyphens, no parameters.
Schema markup implemented
Appropriate structured data (Article, FAQ, HowTo) added.
Canonical tag set correctly
Canonical URL points to the preferred version of the page.
Technical Quality
0/10No broken links
All internal and external links return 200 status.
Images optimized
Images compressed, using WebP format, with responsive srcset.
Page loads under 3 seconds
LCP (Largest Contentful Paint) meets Core Web Vitals standards.
Mobile-friendly
Passes Google Mobile-Friendly Test with no issues.
No console errors
Browser console shows no JavaScript or resource errors.
HTTPS secure
Page served over HTTPS with valid SSL certificate.
HTML valid
Page passes W3C HTML validation with no major errors.
Lazy loading implemented
Below-fold images and content use lazy loading.
Print stylesheet available
Pages print cleanly with appropriate styling.
No duplicate content
Content is unique, not duplicated from other pages.
User Experience
0/10Clear navigation visible
Users can easily find main sections and return home.
Breadcrumbs present
Breadcrumb navigation shows location in site hierarchy.
Related content suggestions
Page includes links to related articles or resources.
Clear call-to-action
Next steps obvious (related reading, tools, resources).
No intrusive elements
No pop-ups, ads, or elements that disrupt reading.
Font size readable (16px+)
Body text is at least 16px with adequate line height.
Color contrast sufficient
Text/background contrast ratio meets WCAG AA (4.5:1).
Touch targets adequate
Clickable elements at least 48x48px on mobile.
Search available
Site search easily accessible for finding content.
Footer with useful links
Footer contains important links (about, contact, privacy).
📊 Scoring Criteria
📈 Readability Scores
⚡ Page Speed Targets
📝 Audit Templates
Full Page Audit
Complete audit template covering all 50 checkpoints.
Quick SEO Audit
Essential SEO checks for rapid page evaluation.
Content Quality Audit
Focus on E-A-T and readability factors.
Technical Audit
Performance and technical quality checks.
📤 Export Your Audit
Save your completed audit checklist for documentation or sharing.